PRIVACY POLICY for Residents of Australia or New Zealand

This Privacy Policy describes the practices of Bandai Namco Amusement Inc., a Japanese corporation (“BNAM”) in connection with information about you that BNAM or its service providers collect when you use BNAM’s websites, games, software applications (“Apps”), social media pages, HTML-formatted email messages or when you otherwise interact with BNAM or provide your personal information to BNAM (the “Interactions”).

1. Personal Information

“Personal Information” is information or an opinion (whether true or not) that identifies you as an individual or relates to an identifiable individual. BNAM collects Personal Information, including:

Name;
Age, date of birth;
Gender;
Postal address including billing and shipping addresses;
Telephone number;
Email address;
IP address;
Profile picture;
Username;
Social media account ID;
Usage information; and
Location information.

2. Collection of Personal Information

BNAM collects Personal Information in a variety of ways, including:

Through the Interactions;

BNAM collects Personal Information through the Interactions, for example, when you visit BNAM’s website, sign up for a newsletter, register an account to access the Interactions, attend one of BNAM’s events, contact BNAM’s customer service, or make a purchase.

From other sources.

BNAM only collects Personal Information which is reasonably necessary to provide services or products to you (including through Interactions) and when permitted under law.

It is BNAM’s usual practice to only collect Personal Information from directly from you, however, there may be situations where BNAM collects information about you from BMAM’s affiliates or third parties. If you connect your social media account to the Interactions, BNAM may collect certain Personal Information from your social media account, for example, your name, email address, photo, list of social media contacts, and any other information that may be accessible to BNAM.

If you disclose any Personal Information relating to other people to BNAM in connection with the Interactions, you represent that you have the authority to do so and to permit BNAM to use the information in accordance with this Privacy Policy.

If you do not provide the information requested, BNAM may not be able to provide services or products (including through Interactions).

3. Use of Personal Information

BNAM uses Personal Information for the following purposes.

To provide the functionality of the Interactions and fulfill your requests, for example;

To arrange access to your registered account and provide you with related customer services;
To respond to your inquiries and fulfill your requests, when you contact BNAM via one of BNAM’s online contact forms or otherwise, sending BNAM questions, suggestions, compliments or complaints; or
To complete your transactions, verify your information and provide you with the requested services or products.

To provide you with BNAM’s newsletter or other marketing materials and facilitate social sharing, for example;

To send you marketing related emails, with information about BNAM’s services, new products and other news about BNAM (subject to you not exercising your right to opt out of your receipt of such messages).

To analyze Personal Information for business reporting and provide personalized services, for example;

To analyze or predict BNAM’s users’ preferences in order to prepare aggregated trend reports on how BNAM’s digital contents are used, so that BNAM can improve services, or
To better understand your interests and preferences, so that BNAM can personalize BNAM’s Interactions with you and provide you with information or offers tailored to your interests.

To allow you to participate in sweepstakes, contests and competitions or other promotions;

To aggregate or anonymize Personal Information, for example;

BNAM may aggregate or anonymize Personal Information so that it will no longer be considered Personal Information. BNAM does so to generate other data for BNAM’s use, which BNAM may use and disclose for any purpose, as it no longer identifies you or any other individual.

To accomplishing BNAM’s business purposes, for example;

For data analysis, for example, to improve the efficiency of BNAM’s services;
For audits, to verify that BNAM’s internal processes function as intended and to address legal, regulatory, or contractual requirements;
For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
For developing new products and services;
For enhancing, improving, repairing, maintaining, or modifying BNAM’s current products and services, as well as undertaking quality and safety assurance measures; or
To comply with applicable laws and regulations or to cooperate with government authorities and law enforcement.

To communicate with you regarding BNAM’s website and services, such as to provide you with notices regarding changes to this Privacy Policy, and updates to BNAM’s terms and conditions of use.

BNAM engages in these activities to manage BNAM’s contractual relationship with you, to comply with a legal obligation, or based on BNAM’s business purposes or other legitimate interest.

4. Sharing Personal Information

BNAM may share Personal Information with:

BNAM’s affiliates which are listed at https://www.bandainamco.co.jp/about/grouplink.html and who need to access to such information for the purpose of administering, arranging or providing you with products, events, services, competitions, promotions and other ancillary activities connected or related to BNAM’s products and services or related to purposes described in this Privacy Policy. In particular, BNAM may share Personal Information with BNAM’s affiliate, Bandai Namco Entertainment Inc., who manages data for the Bandai Namco group of companies.
BNAM’s service providers such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, for services they provide to BNAM.

BNAM also discloses your Personal Information as necessary or appropriate when BNAM has a legal obligation or legitimate interest to do so, to government authorities, law enforcement or in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of BNAM’s business, assets, or stock including in connection with any bankruptcy or similar proceedings to a relating third party.

BNAM does not sell Personal Information to third parties.

5. Other Information

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual, which might be regulated by the laws of your country. BNAM collects Other Information such as:

Browser and device information;
Apps usage data; and
Information collected through cookies, pixel tags and other technologies.

5-1. Collection of Other Information

BNAM may collect Other Information in a variety of ways, including:

Your browser or device and other machines that facilitate Interactions;

Certain information is collected by most browsers or automatically through your device.

Your use of Apps;

When you download and use Apps, BNAM may track and collect Apps usage data, such as the date and time when your device accesses BNAM’s servers, and what information and files have been downloaded to Apps based on your device number.

Cookies;

Cookies are pieces of information stored directly on the computer that you are using. Cookies allow BNAM to collect information such as browser type, time spent on the Interactions, pages visited, language preferences, and other traffic data. BNAM uses the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. BNAM also gathers statistical information about the Interactions in order to continually improve design and functionality, understand how they are used, and assist BNAM with resolving questions regarding them. Cookies further allow BNAM to select which of BNAM’s advertisements or offers are most likely to appeal to you and display them while you are on the Interactions. BNAM may also use cookies or other technologies in online advertising to track responses to BNAM’s advertisements. To the extent legally required, cookie banners and cookie settings on individual websites allow you to accept or reject cookies that are not strictly required for website functionality, either by the website or by third parties (Analytics Partner (Google Analytics), Ad Tech Partner, or Social Media Partner).

BNAM uses Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Interactions and report on activities and trends. This service may also collect information regarding the use of other websites, Apps and online resources. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Pixel tags and other similar technologies.

Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Interactions including email recipients, measure the success of BNAM’s marketing campaigns, and compile statistics about usage of the Interactions and response rates.

5-2. Uses and disclosures of Other Information

BNAM may use and disclose Other Information for any purpose, except where BNAM is required to do otherwise under applicable laws. If BNAM is required to treat Other Information as Personal Information under applicable laws, BNAM may use and disclose it for the purposes for which BNAM use and disclose Personal Information as set forth in this Privacy Policy.

6. Links to other websites

BNAM’s services may contain links or otherwise provide access to other third party websites, mobile applications or Internet locations (“Third Party Sites”). This Privacy Policy does not apply to Third Party Sites. BNAM encourage you to read the privacy policies of any Third Party Site with which you choose to interact.

7. Security

BNAM takes reasonable steps to ensure that your Personal Information is kept secure and protected from misuse, interference and loss, and from unauthorized access, modification or disclosure. BNAM uses technical and organizational security measures designed to secure and protect Personal Information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with BNAM is no longer secure, please immediately notify BNAM in accordance with Section 14.

8. Choices and access

BNAM gives you choices regarding BNAM’s use and disclosure of your Personal Information for marketing purposes. For details, please check the information for each service. BNAM will comply with your request within the legal time limit. Please note that if you opt out of receiving marketing related emails from BNAM, BNAM may still send you important administrative messages, from which you cannot opt out.

9. How you can access, change, or delete your Personal Information

You may have certain rights of access to and correction of your Personal Information. If you would like to request to access, correct, update, suppress, restrict, or delete Personal Information, object to or opt out of the processing of Personal Information, or if you would like to request to receive a copy of your Personal Information for purposes of transmitting it to another company to the extent these rights are provided to you by applicable laws, you may contact BNAM in accordance with Section 14. BNAM will respond to your request consistent with applicable laws. In your request, please make clear what Personal Information you would like to have changed or whether you would like to have your Personal Information deleted from BNAM’s database. For your protection, BNAM may only implement requests with respect to the Personal Information associated with the particular email address that you use to send BNAM your request, and BNAM may need to verify your identity before implementing your request, where required by applicable laws. BNAM will try to comply with your request as soon as reasonably practicable. BNAM may decline your request consistent with applicable laws.

Please note that BNAM may need to retain certain information for recordkeeping purposes or to complete any transactions that you began prior to requesting a change or deletion and request fees for your request following applicable laws.

10. Retention period

BNAM retains Personal Information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable laws.

The criteria used to determine BNAM’s retention periods include:

The length of time BNAM has an ongoing relationship with you and provided the Interactions to you; and
Whether retention is advisable in light of BNAM’s legal obligations.

11. Cross-border transfer

Personal Information that BNAM collects from you is usually transferred, stored and processed in Japan. You acknowledge that BNAM may transfer your Personal Information outside of Japan and your country to locations with data protection rules that may not offer the same level of data protection as your country’s laws. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
Where BNAM transfers your Personal Information outside your country, BNAM will review the privacy regulations in the country where your Personal Information is stored or handled, taking such steps as are required in the circumstances to ensure it is transferred in accordance with applicable laws.

12. Sensitive information, minors’ information, or other information which be handled differently under applicable laws

Unless BNAM requests it, BNAM asks you not to send BNAM, and not to disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership), minors’ information or other information which is required to be handled differently by law to which you are subject.

13. Updates to this Privacy Policy

BNAM may change this Privacy Policy from time to time, including as required to keep current with laws and regulations, new technologies and security standards. When BNAM does, BNAM will post the change on the Interactions. If BNAM changes the policy in a material manner, BNAM will provide appropriate notice to you. You will be bound by the changes immediately upon publication or notification or such later date as set out in the date by this Privacy Policy.

14. Contacting BNAM

Bandai Namco Amusement Inc., (Representative: President Hiroshi Kawasaki, located at 3-1-35, Shibaura, Minato-ku, Tokyo, Japan), is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy. If you have any questions about this Privacy Policy or you have a complaint about BNAM’s handling of your information, please contact BNAM at ppolicy@am.bandainamco.jp or 3-1-35, Shibaura, Minato-ku, Tokyo 108-8310, Japan. Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to BNAM.

15. Parental Consent in Australia and New Zealand

Parental consent may be required if you are under the age of 15 years, to the collection, use, disclosure and handling of your Personal Information.

16. Additional information regarding Australia

16-1. Anonymity and pseudonymity

Where it is lawful and reasonable for you to do so, you have the right to deal with BNAM on an anonymous or pseudonymous basis. As permitted by law, and subject to the following, BNAM will give you the option of not identifying yourself, or of using a pseudonym, in dealing with BNAM.

However, if you choose to interact with BNAM in an anonymous or pseudonymous fashion, or you do not provide BNAM with Personal Information on request, then BNAM may be unable to provide you with the products or services you request.

16-2. Access or correction of Australian user Personal Information

For Australian users, if BNAM refuses to provide you with access to or to correct your Personal Information, BNAM will give you BNAM’s reasons for that decision. Where BNAM decides not to update your Personal Information, you may request for BNAM to attach to the Personal Information a statement of the update sought. In some circumstances where BNAM corrects a record, BNAM may still require the retention of the original record.

If your concerns relate to your rights under the Australian Privacy Act 1988 (Cth) and your concerns are not resolved to your satisfaction, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au and on 1300 363 992.

17. Additional information regarding New Zealand

If your concerns relate to your rights under the New Zealand Privacy Act 2020 (NZ) and your concerns are not resolved to your satisfaction, you may contact the Office of the Privacy Commissioner at www.privacy.org.nz and on 0800 803 909.

LAST UPDATED: November 1, 2024