Facility General Production Guide | Bandai Namco Amusement Unit Official Website

For Corporate and Organizational Clients

A vibrant playground where high-fives fly, laughter echoes, and joy fills the air.
At Bandai Namco Amusement Inc., we create thrilling, hands-on experiences
that spark excitement and bring people closer together.

VS PARK is an indoor activity park, where you can enjoy experiences like your favorite TV variety shows.
People of all ages — from elementary school kids to adults — can enjoy active play in a fun and casual way.

Tondemi is an indoor athletic facility that brings together a variety of interactive activities from around the world, including trampolines that can be used in a variety of different ways, a climbing wall that anyone can enjoy, and a thrilling rope walk.
It can be enjoyed by everyone, from children to adults, families and groups.

A digital playground where you can have dreamy adventures.
Play in the jungle swamps, slide through rapids, jump around on the clouds, and meet and befriend mysterious fairies...
This facility allows children to easily experience dream-filled adventures that embody their fantasies through a unique combination of digital technology and analogue play.

Bring Your Vision to Life with a Customized Play Experience

With years of expertise in planning and producing engaging play spaces,
we’ll propose the ideal solution based on your goals and budget.

What only we can do

: With expertise across three distinct business formats targeting different age groups, we are uniquely positioned to propose facilities tailored to your needs—
whether for preschoolers, adults, or any age in between.

: We support you from planning and development to operations and promotion.
and after-sales maintenance—ensuring a seamless experience.

: We take the time to deeply understand your goals, challenges, and vision.
We deliver tailored solutions to bring your ideas to life.

: We also propose activity lineups designed with post-opening promotion in mind—
helping generate buzz and engagement from day one.

Proposal Overview

Tailored Entertainment Solutions — From Concept to Operation
Whether in Japan or abroad, we propose the ideal combination of activities tailored to your facility’s target audience, concept, floor area, and ceiling height.
We also provide interior and naming suggestions to suit your concept and audience.

	Market Research We analyze a wide range of data—from local population and age demographics to the competitive landscape—to ensure a clear understanding of your business environment.
	Concept Development Based on research findings, facility size, and your specific goals, we develop a clear and compelling concept for your facility.
	Master Planning Once the concept is defined, we create plans for interior design and zone layouts tailored to your needs.
	Operational Support We support your operations through recruitment and training (including on-site training at our own facilities), provide operational manuals, and assist with smooth and safe pre-opening and post-opening processes.
	Promotional Expertise We share our know-how on effective promotional strategies tailored to the local market, including how to handle media inquiries and attract attention.
	Post-Opening Consulting After launch, we continue to support you with expert advice on customer acquisition and ongoing operations.
	After-Sales Maintenance We provide maintenance services for all installed activities, including regular inspections and troubleshooting after opening.

This Might Be Right for You if You:

Want to make the most of a large open space
Are looking to attract young adults in their 20s and families
Wish to introduce entertainment that the whole family can enjoy
Aim to create an environment that promotes health and wellness in the local community

Read the Case Study

KOBE SUPER STADIUM Hyogo, Japan

Opening Date: March 1, 2024

Address: 8F, Kobe Fashion Plaza ROKKO i PARK
2-9-1 Koyocho-naka, Higashinada-ku, Kobe City

Facility Owner: Daiei Kankyo Co., Ltd

Facility Overview: You won’t be able to stop the excitement—welcome to KOBE SUPER STADIUM!
Home to SHINOBI RACE Great, one of the largest indoor ninja-style obstacle courses in Japan,
this dynamic facility features a total of 22 thrilling activities for all ages to enjoy.

Comments from the Project Lead: [Key Reasons for the Introduction]

As part of Kobe City’s initiative to revitalize Rokko Island, we sought to restore the Kobe Fashion Plaza commercial building and transform it into a core attraction.
To achieve this, we considered introducing a sports entertainment facility—a type of venue that could attract a wide range of visitors and offer fun for everyone.
Kobe has a strong connection to sports;
it’s known as the birthplace of various domestic sports such as marathons and golf.
With that unique local identity in mind,
we aimed to create a facility where people can enjoy
physical activity in a playful way— something that would be loved
by the local community and contribute to regional revitalization.
We turned to Bandai Namco Amusement Inc.,
a company with a strong track record in producing popular
sports entertainment venues like VS PARK and Tondemi,
which appeal to both young people and families.
Their vision aligned perfectly with ours—
to drive regional renewal through the power of entertainment—
and we decided to partner with them for this project.

- Response After Opening -

From the moment it opened, KOBE SUPER STADIUM has welcomed
a large number of visitors and has enjoyed a strong start. We've also been successful
in attracting younger audiences, which has helped bring more foot traffic to Rokko Island.

As the landmark facility of ROKKO iPARK,
it has gained significant media attention.
In particular, our signature attraction, SHINOBI RACE Great,
was introduced with the goal of generating media buzz—and it has achieved exactly that, being featured frequently across various outlets.

- Meet the Project Lead-

Mr. Takeo Otsuka
Deputy General Manager of Business Management and General Affairs Department
Business Management Headquarters (General Affairs Department and Systems Department)
Daiei Kankyo Co., Ltd.

Republic of Indonesia VS CHALLENGE

Opening Date: June 13, 2024

Address: AEON MALL Deltamas 2F-002
JI. Ganesha Boulevard, Kota Deltamas
Cikarang Pusat, Kabupaten,Bekasi, Indonesia

Facility Owner: PT. AEON MALL IMDONESIA

Facility Overview: In recent years, urban development has been thriving in the Republic of Indonesia.
Opening in Deltamas City in March 2024
Opened inside AEON MALL Deltamas.
Popular activities and two events at "VS PARK"
In addition to the new activities, there will be a local original event themed on badminton, which is said to be the national sport of Indonesia.
A total of 26 activities have been introduced, allowing you to enjoy them.

Comments from the Project Lead: [Key Reasons for the Introduction]

Indonesia has a large population of children and high temperatures throughout the year.
For this reason, there are many amusement facilities aimed at small children.
On the other hand, there are only a limited number of places where junior and senior high school students can play comfortably indoors.
So, let's take a look at "VS PARK" developed by Bandai Namco Amusement Inc..
It is a flat-rate amusement park that anyone can enjoy regardless of age or physical ability.
It also has an activity facility at AEON MALL, and has been gaining popularity in Japan.
However, for Japanese companies to open stores in Indonesia,
We must overcome various hurdles, including national regulations and legal rules.
Therefore, VS Challenge is planned and supervised by Bandai Namco Amusement Inc.,
AEON MALL Indonesia as the store owner, and the operator
This was made possible by outsourcing to a major local amusement company.

- Response After Opening -

Since the opening, many customers have visited the store
and we have been able to combine digital and sports. Cheers can be heard every day from the sales floor as people enjoy this new experience, making the place very lively.
Deltamas is especially popular on weekends with families and groups of 20 or more people.
It is also used for corporate team building. We feel that this has the potential
to become a facility that Indonesian customers can enjoy as well.
In the future, we will conduct marketing with the aim of increasing
awareness and acquiring loyal customers. Not only will they be offering discount promotions, but they will also be collaborating with Japanese anime characters.
I would like to take on various challenges and grow our store into one that is loved by the local community.

- Project Team -

- Meet the Project Lead-

Ms. Kaori Hirata
General Manager of New Business Development Department
PT. AEON MALL INDONESIA

Nagasaki, Japan VS STADIUM NAGASAKI

Opening Date: November 16, 2024

Address: 7-1, Saiwai-cho, Nagasaki City, Nagasaki

Facility Owner: Regional Creation Nagasaki Co., Ltd.

Facility Overview: Located within the large-scale “Nagasaki Stadium City” project, this is the first indoor activity facility of its kind to open in Nagasaki Prefecture.
Spanning approximately 2,400㎡, the expansive venue features over 30 different sports activities.
It is divided into two main zones:
the “STADIUM ZONE,” designed for elementary school children and older, and the “KIDS PARK ZONE,” tailored for preschoolers through elementary school students.
This is a space where both children and adults can fully immerse themselves in active, engaging play.

Comments from the Project Lead: [Key Reasons for the Introduction]

As a company originating from Nagasaki,
Japanet Group is deeply committed to revitalizing its hometown.
One of its flagship regional development projects is “Nagasaki Stadium City.”
As part of this large-scale initiative, we set out to introduce an entertainment facility
that would be enjoyable for people of all ages and fitness levels—
something that could truly captivate both children and adults alike.
Given that the complex already includes a soccer stadium and a basketball court,
we wanted a concept that would align well with a sports-centric environment.
That led us to “VS PARK” by Bandai Namco Amusement Inc., a brand that we felt was a perfect match in both concept and execution.
Another key factor in our decision was the potential for collaborations with local sports teams such as V-Varen Nagasaki and Nagasaki Velca—
from co-branded activities to event tie-ins.
As there had previously been no indoor sports entertainment facilities like “VS STADIUM NAGASAKI” in the prefecture, we also saw this as a unique opportunity to create a venue that the local community could truly take pride in.
Our goal was to develop a place that not only entertains,
but also becomes a symbol of local identity and pride. That vision aligned perfectly with Bandai Namco Amusement,
and we entrusted them with the project.

- Response After Opening -

Since its grand opening, the facility has welcomed a wide demographic of visitors,
from young people to families, and has received highly positive feedback.
Media coverage has also been increasing,
and we believe the facility is successfully establishing itself
as a key attraction within Nagasaki Stadium City.
Looking ahead, we plan to strengthen promotional activities and develop more engaging events to further enhance the facility’s appeal.
Through the experiences offered at VS STADIUM NAGASAKI,
we hope to foster a deeper sense of pride among local residents and make Nagasaki a place people are even more proud to call home.

- Meet the Project Lead-

Mr. Noshita
Operations Headquarters Direct Business Division
Regional Creation Nagasaki Co., Ltd.

Yamaguchi,Japan: 70th Anniversary Commemorative Event of Boat Race Shimonoseki BR Shimonoseki x VS PARK

Event Period: December 21, 2024 - January 5, 2025

Venue: 1-1, Nagato Matsuoda Higashimachi, Shimonoseki City, Yamaguchi Prefecture
Shimonoseki Boat Racecourse (BOAT RACE Shimonoseki)

Facility Owner: Boat Race Shimonoseki

Facility Overview: As part of the 70th Anniversary Commemorative Event of Boat Race Shimonoseki,
a pop-up event was held featuring 11 of VS PARK’s most popular activities.
To support the client's goal of attracting more
families, we proposed an activity lineup optimized for the venue’s size and ceiling height.
Our team provided full support, including on-site setup, teardown, and operational training.
Although it was a short-term event held during the New Year holiday period,
it welcomed many visitors—especially local families—
who thoroughly enjoyed the experience.

Leave it to "TEAM VS"!

TEAM VS stands for
"Valuable Synergy"
a team that combines unique strengths to create new value.

Masakazu Kubo, Bandai Namco Experience Inc.

For Corporate and Organizational Clients

Bring Your Vision to Life with a Customized Play Experience

What only we can do

Proposal Overview

This Might Be Right for You if You:

Read the Case Study

KOBE SUPER STADIUM Hyogo, Japan​

[Key Reasons for the Introduction]

- Response After Opening -

- Meet the Project Lead-

Republic of Indonesia VS CHALLENGE

[Key Reasons for the Introduction]

- Response After Opening -

- Project Team -

- Meet the Project Lead-

Nagasaki, Japan VS STADIUM NAGASAKI

[Key Reasons for the Introduction]

- Response After Opening -

- Meet the Project Lead-

Leave it to "TEAM VS"!

KOBE SUPER STADIUM Hyogo, Japan